Peppermint Technology, the legal technology innovator, today announces an embedded Twitter stream within the client or prospect record on the Peppermint Platform. “This is a great example of how content, if captured and interrogated, can be turned into data that offers customer insight and competitive advantage.”
This unique feature connects a client’s social activity trail to every other piece of related data, activity, transaction, communication and document held in the Peppermint Platform. This information is linked directly to the client record providing an insight that can be used to market and service clients in a more targeted, relevant and personalised way.
Social media is becoming an increasingly popular method of communicating in the legal industry. While many firms participate in social media this tool provides the intelligence to turn client content into valuable data.
Arlene Adams, Peppermint’s CEO commented,