Throughout 2017, LDC – the private equity arm of Lloyds Banking Group – is searching the entrepreneurial heartlands of England, Scotland and Wales as part of its Backing Business Ambition tour, to uncover and showcase Britain’s most inspiring and ambitious businesses. Today, it’s the turn of the East Midlands, which is the fastest-growing economy outside of London, home to many bold entrepreneurs and innovative companies.

Here, we speak to four of the most ambitious – from IT outsourcing specialist Agilitas and legal software firm Peppermint Technology, to pram-maker Babystyle and savoury pastry manufacturer Addo Group. All of these firms embody the entrepreneurial spirit which is driving the East Midlands economy.

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